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How To Be Found in Facebook’s Graph Search
If you run a small business, it’s imperative to maximize your visibility, and to be able to do so in the most cost-effective way possible. Currently, there are over 1 billion members of Facebook, and...
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How to Use SEO Copywriting, and Why You Should
My husband invited a friend over to watch the Superbowl this weekend, and we decided to BBQ outside on the deck. I wasn’t sure if we would be cooking lunch or dinner, so I performed a simple Google...
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What Pages Does Your Website Really Need?
Creating a brand-new website for your small business or service can be thrilling, nerve-wracking, tedious, and a lot of work. When you take a look at many large business’ websites, you may be...
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Get the Best from Your Creative Team (free download!)
It’s no secret that creatives are a sensitive bunch. They write powerful copy, they obsess over SEO implementation, they design stunning graphics and layouts. And their egos are ever so delicate. The...
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Six Quick Website Tips
To improve your website or blog’s readability, use the following key guidelines to help you clean up any copy or design errors. These tips are not rocket science, but are aimed to help correct the...
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What Roadkill Can Teach You About Blogging
Are you dead in a ditch? Does your readership wonder where you are sometimes? When you post an article, do they think, “who’s this, again?” Are you posting frequently enough for people to remember...
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Use Copywriting to Connect With Your Customers
If you’re the sort of business owner who searches out and tests the latest marketing best practices, you’ve probably heard about content marketing, but for those of you who haven’t, or if you’re sorta...
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3 Essential Questions Your Website’s Home Page Should Answer
Your home page is the MOST important, valuable real estate on the whole website. It’s the first point of contact for many of your prospects, and you need to make an impact in mere seconds before you...
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How to Be a One-Person Marketing Department
If you’re just launching your business or in the planning and development phase, chances are good that you don’t have a marketing staff. In fact, chances are very good that you’re running most of the...
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How to Take Great Photos for Your Blog or Website
Guest post by Bryan Sargent image © Bryan Sargent 2013 At least once a day, I have a moment when I realize we are living in a Jetsons-type of world, filled with the most incredible technological...
View ArticleA Giant Email Marketing No-No
I recently signed up to receive a newsletter and free download from a website, and was pleased to note that the signup process was smooth and the download itself seemed good quality at first glance....
View ArticleCopywriting Help: How to Get Unstuck & Beat Writer’s Block
I just can’t think of anything to put in this blog post. The newsletter will have to wait – I don’t know what to write about. How can I really connect to people in this email I’m supposed sto send? …...
View Article10 Ways to Cope With Stress: Small Business Owner Edition
Stress. It’s unavoidable to the small business owner. Sometimes you feel like a nut; sometimes you just want to run and hide. Here are 10 suggestions for relieving some of that stress (and hopefully...
View ArticleSocial Media is Not for Interns!
Ahhh, summer. The season of sneaking out of the office early on Fridays so you can spend the weekend at the beach. The season of lingering lunches on sunny sidewalks. The season of interns. What better...
View ArticleHow to Write a Tagline: Lessons from the 80s
What’s a tagline? A tagline should clearly communicate a message that illustrates the mission of the company. For a message with clarity, brevity and longevity, you gotta hand it to Nike. Or rather,...
View ArticleDoes Your Website Offer an All-Access Pass? Why Accessibility Matters
Can Everyone Get to Your Site? What would you do if you wanted to read a popular infographic that all your colleagues were discussing, but you couldn’t see well? What if there was a new video created...
View ArticleVideo for Your Blog or Website: How to Get it Right
If you’re thinking about adding video to your blog or website, that’s great! Video is a powerful way to connect with your audience that’s more personal, warm, and friendly than just text and static...
View ArticleEssential Elements of an About Page that Sells
Does your blog or website have an About page? It definitely should! In addition to a services page, the about page is where you can include more detailed information than you’d normally put on a home...
View ArticleMini Marketing Plan: Find Your Ideal Customers NOW
So you’ve got a fantastic product or service, you’ve set up your pricing structure, created a website, Facebook page, Twitter account, and are just writing your marketing plan. After all, this is the...
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